Beste allen, zie onderstaand berichtje oproep van KLM-AF/Airbus/UT/HUT voor Silver Agers workshop/seminar. Studenten/jongeren zijn zeer gewild, dus wil je deelnemen, stuur mij even een mailtje ([email protected])..!! Cheers! -Wander =========== Ideation workshop with KLM - participants wanted What we are doing? We started a joint project with Airbus, Air France-KLM, University of Twente and Hamburg University of Technology to improve the flight experience of elderly people,the so-called Silver Agers. It is a rather distant target group, but we want to create meaningful solutions. Thursday 8th of January, a 4h-workshop-concept will take place. Here, we bring together professionals, designers, students and leading-edge Silver Ager air travelers. What happens in the workshop? The workshop starts with an in-depth introduction into this special target group and potential pain points of the Silver Ager customer experience on air travels that we identified through an exhaustive survey (n>1000). In two ideation sessions we will create ideas to improve the user flight experience and come op with ideas for KLM-AF and Airbus. What else do you need to know? There is no prerequisite for this workshop, besides a good amount of curiosity and willingness to learn from/with this target group. The workshop will be held at UT campus at the DesignLab and we will take care for food, drinks and a gift for each participant. The workshop will be held at Thu, January 8th from 13:00 until 17:00. Thanks and kind regards! Frans Jonkman and Malte Marwede
Klinkt interssant! Ik heb helaas andere verplichtingen die middag! (En de reistijd speelt ook een rol ) Veel succes!
